Last updated: [11/11/2025]
1. Who we are
Hudson View Orthodontics, 620 Fort Washington Ave, Suite 1M, New York, NY 10040.
Phone: (212) 923-5777
Privacy email: info@hudsonviewortho.com
This Policy applies to https://www.hudsonviewortho.com and associated pages.
2. Scope and relationship to HIPAA
For protected health information collected in a clinical context, we comply with HIPAA. Our Notice of Privacy Practices describes your health privacy rights and is available at our office and upon request via email. This Policy primarily covers data collected through the website and online use.
3. Information we collect
3.1 Provided by you
Name, email, phone number, messages sent through forms, scheduling preferences, and any data entered when downloading or submitting patient forms.
3.2 Collected automatically
IP address, browser type, pages visited, visit duration, and cookies needed for site functionality and usage analytics.
3.3 From third parties
Hosting, analytics, maps, transactional email, and, if applicable, online scheduling platforms.
4. How we use your data
Respond to inquiries, questions, and appointment requests
Prepare your first visit and manage forms
Improve site security and user experience
Send operational communications and reminders
Comply with legal and regulatory requirements
5. Legal bases
Depending on your location, we may process data based on consent, contract performance, legitimate interests, legal obligations, and protection of health.
6. Sharing
We share data with vendors acting as processors under our instructions and contracts, solely to operate the website and deliver services. We may also disclose information where required by law or to protect the practice, our patients, and third parties.
7. Cookies and preferences
We use strictly necessary, functional, and analytics cookies. You can adjust cookie settings in your browser. If we display a consent banner, your choices will be honored. We currently do not respond to browser “Do Not Track” signals.
8. Data security under New York’s SHIELD Act
We maintain an Information Security Program aligned with the New York SHIELD Act, with reasonable administrative, technical, and physical safeguards to protect personal information. Examples:
Administrative: staff training, access controls, periodic risk reviews
Technical: in-transit encryption, firewalls, authentication controls, logging, and monitoring
Physical: restricted access to equipment and media, secure disposal
9. Incident notification in New York
If a security breach involves Personal Information as defined by New York law, we will promptly assess, mitigate, and notify affected individuals and appropriate authorities as required by New York General Business Law as amended by the SHIELD Act. If an event involves protected health information, we will also follow HIPAA breach notification requirements.
10. Record retention for dental practices in NY
We retain records in line with New York professional requirements. In general:
Adult patient records for at least 6 years from the last date of service
Minor patient records for at least 6 years and at least 1 year after the patient turns 21
Website data is retained as long as necessary for the purposes in this Policy unless the law requires otherwise.
11. Your rights and choices
Depending on the data type:
Clinical data covered by HIPAA: you may request access, correction, and other rights described in our Notice of Privacy Practices.
Website data: you may request access, correction, or deletion where applicable. Email info@hudsonviewortho.com with a clear description of your request and scope.
You can opt out of marketing communications at any time via the unsubscribe link, where available, or by email.
12. Children
The site is not directed to children under 13. We do not knowingly collect online data from children without appropriate consent.
13. Biometric data in NYC
We do not use biometric identification technologies for website visitors or facility access. If we adopt collection of biometric identifiers covered by NYC law in the future, we will display a clear and updated notice and amend this Policy.
14. Third-party services and links
We may embed third-party services such as maps, analytics, and scheduling. These services have their own privacy policies, which we encourage you to review.
15. International transfers
If you are outside the United States, your data may be processed and stored in the US. By using the site, you consent to this transfer in accordance with this Policy and applicable laws.
16. Updates
We may update this Policy. The current version will be posted on this page with the update date.
17. How to contact us
Hudson View Orthodontics
620 Fort Washington Ave, Suite 1M, New York, NY 10040
Phone: (212) 923-5777
Email: info@hudsonviewortho.com
Contact page: https://www.hudsonviewortho.com/contact/
18. Text Messaging Policy (SMS Consent and Opt-Out)
18.1 Consent for Messaging
By providing your mobile phone number and opting in through our website forms or in-office registration, you consent to receive text messages from Hudson View Orthodontics. These messages may include appointment reminders, account notifications, patient care information, or limited promotional updates.
We do not share, sell, or rent your mobile number or text messaging consent information to third parties for marketing purposes.
18.2 Message Frequency and Rates
Message frequency may vary depending on your appointments and communication preferences. Message and data rates may apply according to your mobile carrier’s plan.
18.3 Opt-Out Instructions
You can opt out of receiving text messages at any time by replying STOP to any of our messages. After opting out, you will no longer receive SMS communications, except those required for operational or legal purposes.
If you need assistance, reply HELP or contact us at info@hudsonviewortho.com
18.4 Updates
This section may be updated periodically to comply with legal and communication requirements. The latest version will always be available on this page.
